Conversion.ai vs Copy.ai: Full Feature Comparison

Conversion AI VS Copy AI

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Not sure about which tool to choose?

Conversion.ai and Copy.ai are two of the most popular text-based optimization tools on the market today – and for good reason. They both offer a lot of features in their respective packages, so it can be hard to choose which one is best for you or your team’s needs.

However, we’re going to help clear things up and help you make an informed decision about which tool should suit you best.

In this article, we’ll cover some of the main differences between these two (incredible) tools, including product features, price, character limits, supported languages, and a lot more.

Let’s get to it.

How Do These Tools Work?

If you’re new to how these AI-powered tools work, here’s a quick breakdown.

In short, both tools come with a variety of different “templates” you can choose from which allow the tool to understand which type of content you want to write.

You then provide some information about what you’re writing, hit the “Generate AI Content” button, and the tool will automatically write a few sentences for you.

For example, if you were to select the “Blog Post Intro” template, you would write a blog post title, select the audience you’re writing to, set the tone of voice, and hit “Generate“.

In fact, that’s exactly how the introduction for this article was written!

Cool, huh?

How To Choose a Tool

The choice about which tool to choose will depend on the type of content you’re writing, your budget, and a few other things.

To help you make an informed decision, we’ll take both tools toe-to-toe and compare the main differences between each one when it comes to:

  • Usability: these tools are meant to help you write faster, so it’s important that they’re intuitive and easy to use.
  • Content Templates: while both products boast a variety of different content templates to choose from, they’re built for different audiences.
  • Price: while the differences aren’t huge, the price can still affect your decision.
  • Supported Languages: if you need to write in languages other than English, this is important.
  • Other Tools: if you’re using other tools in your marketing strategy, it might be useful for one of these two products to integrate with them — both have integrations available.

So, with no further ado, let’s dive right into the comparison!

1. Usability

When it comes to usability, both tools come with a very clean and minimalist interface, which makes them very easy to use with little distraction.

copy.ai interface

With an easy navigation panel to the left in both tools, you can simply choose the content template you need and use the

conversion.ai interface

However, conversion.ai does stand out in two things:

  • Power Mode: due to its long-form assistant – which we’ll cover in a minute -, you can access all the different templates at the same time, while you write on a blank page. This is perfect for long-form content, and one of our favorite features of this tool.
  • Aesthetically Pleasing: while this is a personal opinion, the tool has a slight edge when it comes to how it looks.

However, if you’re using these tools mostly for short-form content such as direct-response advertising, the power mode won’t likely play a major role in your decision.

2. Content Templates

As we’ve mentioned, both tools come with more than 50 content templates you can choose from. In short, content templates are different types of copy you want to write such as Google Ad Headlines, Email Subjects, Blog Posts, and so on.

So, whether you’re a content marketer, social media manager, or media buyer, both tools will have templates to suit your needs.

However, while both tools offer similar content types, we’ve found that each tool excels at a particular type of content – and this particularity should guide your decision when picking a tool.

So here’s what you need to know before you choose.

Conversion.ai: Best For Long-Form Content

Ideal for content marketers, bloggers, or even book writers, conversion.ai excels when writing long-form content.

The reason for this is conversion.ai‘s exclusive long-form assistant feature that enables you to write in a blank document and use the AI whenever you’re feeling stuck.

In short, when using this feature, you simply start writing your sentences and the AI will automatically fill in your sentences or provide suggestions based on what you have written.

Other than this incredible feature, conversion.ai comes with +50 different content templates for you to choose from.

Frameworks
• AIDA Framework
• PAS Framework
• Feature to Benefit
• Before-After-Bridge
Email
• Content Improver
• Persuasive Bullet Points
• Personalized Cold Emails
• Email Subject Lines
Website
• Content Improver
• Perfect Headline
• Website Sub-Headline
• Persuasive Bullet Points
• Company Bio
• Feature to Benefit
• Unique Value Propositions
Blog
• Content Improver
• Blog Post Topic Ideas
• Blog Post Outline
• Blog Post Intro Paragraph
• Blog Post Conclusion Paragraph
• SEO – Blog Posts – Title and Meta Descriptions
Ads
• Content Improver
• Facebook Ad Headline
• Facebook Ad Primary Text
• Google Ads Headline
• Google Ads Description

Ecommerce
• Content Improver
• Product Description
• Amazon Product Features (Bullets)
• Amazon Product Description (Paragraph)
• SEO – Product Page – Title and Meta Descriptions
• Feature to Benefit
Social Media
•Creative Story
• Photo Post Captions
• Personal Bio
• Pinterest Pin Title & Description
• Engaging Questions
Quora Answers
New
• Explain It To a Child
•Google My Business – What’s New Post
• Google My Business – Event Post
• Google My Business – Product Description
• Google My Business – Offer Post
• Personalized Cold Email
• Press Release Title & Intro
• Text Summarizer
• Business or Product Name
• Poll Questions & Multiple Choice Answers
Google
• Google Ads Headline
• Google Ads Description
• Google My Business – What’s New Post
• Google My Business – Event Post
• Google My Business – Product Description
• Google My Business – Offer Post
Video
• Video Topic Ideas
• Video Script Outline
• Video Titles
•Video Script Hook and Introduction
• Video Description – YouTube
• Poll Questions & Multiple Choice Answers
SEO
• SEO – Blog Posts – Title and Meta Descriptions
• SEO – Homepage – Title and Meta Descriptions
• SEO – Product Page – Title and Meta Description
SEO – Service Pages – Title and Meta Descriptions
conversion.ai’s available content templates

Copy.ai: Best for Short-Form Copy

Alternatively, while copy.ai doesn’t have a long-form editor, it does come with a wider variety of sales-oriented copy templates.

Here’s the complete list:

Social Ads
• Facebook Primary Text
• Facebook Listicle
• Facebook Headlines
• Facebook Link Descriptions
• Google Headlines
• Google Descriptions
• Instagram Product Showcase
• Instagram Captions
• LinkedIn Text Ads
• General Ad Copy
• Ad Copy Variants
Startup Tools
• Value Proposition
• Motto Generator
• Brand Mission
• Brand Voice
Website Copy
• Landing Page Hero Text
• Subheader Text
• Blog Ideas
• Blog Intros
• Blog Outlines
• Bullet Point to Paragraph
• Bullet Points to Blog
• Blog Titles
•Blog Titles – Listicles
• Listicles
• Microcopy
• Meta Descriptions
• Event Copy
• Testimonial Generator
• Question Generator
• Social Proof Text
Email/Letter
• Catch Email Subject Lines
• Confirmation Emails
• Thank You Note
• Follow Up Email
Social Media Content Creation
• Video Titles
• Launch Your Product
• Short Text Hook
• Carousel Post
• Captions
• Video Intro Hook
• Relatable Experiences
• Brainstorm Topics
• Product Showcase
• Bullet Points
• Video Call To Action
• YouTube Description Intro
• Keyword Generator
• Add Emoji to List
Sales Copy
• Pain-Agitate-Solution
• AIDA Copywriting
• Before-After-Bridge
• Feature-Advantage- Benefit
• Problem-Promise-Proof-Proposal
• QUEST Copywriting
• Feature to Benefit
• Marketing Angles
Writing Tools
• Change Tone
• Sentence Rewriter
• Simplify Sentence
• Essay Outline
• Essay Intro
• Bullet Point to Paragraph
• Bullet Point to Essay
• Verb Booster
• Adjective Accelerator
• Analogy Creator
• Rewrite With Keywords
• Press Release Intros
• Two Sentence Stories
• Hero Story Intro
• Hero Story Villain
• Cliffhanger
Brainstorming Tools
• Viral Ideas
• Growth Ideas
• Next Product
• Name Generator
• Startup Ideas
Personal Tools
• Shower Thoughts
• Cover Letter
• Resume Bullet Points
• Love Letter
• Mother’s Day
• Birthday Cards
• Clubhouse Bio
copy.ai’s available content templates

In other words, it makes the tool more suitable for direct-response marketers, advertisers, or media buyers. Additionally, we’ve found that the quality of the output for short-form content is significantly better than conversion.ai’s.

For instance, when writing Google Ads headlines, it did a better job at:

  • Staying within character limits. The tool even includes a character counter next to the suggested copy (unlike conversion.ai).
  • Writing more appealing/convincing copy.

3. Price

These tools will cost somewhere between $29 to $109 each month, both having different payment tiers depending on the features you need.

Here are the prices for each one.

Conversion.ai: How Much Does It Cost?

Conversion.ai comes with two plans: Starter, and Pro.

  • The Starter plan costs $29/month and comes with a limit of 20,000 words per month and 500,000 words per year.
  • The Pro plan costs $109/month and includes unlimited words.

The main difference between these two plans is that the Pro plan includes the long-form assistant we’ve talked so much about – which is entirely worth the price tag alone.

If you want to try conversion.ai, you can grab a free 5-day trial + our 10,000 words special offer at this link.

Copy.ai: How Much Does It Cost?

Copy.ai also includes two different plans: Solo and Multiple Seats.

  • The Solo plan starts at $49/month but can be lowered to $35/month if you pay annually.
  • The Multiple Seats plan is a custom plan, and you need to talk to their sales team for a quote.

The main difference between these two plans is the number of users that can be added. Unlike conversion.ai, both plans come with an unlimited word count.

If you want to try Copy.ai, you can get started with a free 7-day trial.

4. Supported Languages

Both tools support the same 11 languages, as below:

  • German
  • English (US & UK)
  • Spanish
  • French
  • Italian
  • Dutch
  • Japanese
  • Chinese
  • Polish
  • Portuguese
  • Russian

However, it’s (very) important to note that conversion.ai’s long-form editor currently only supports English.

5. Other Tools

Conversion.ai includes integration with SurferSEO, which allows for on-page SEO checks and a rank check for organic search results.

If you’re not familiar with it, SurferSEO is an AI-driven SEO tool that helps you optimize your content for Google’s ranking algorithm.

Combined with conversion.ai’s powerful long-form editor, you’ll truly have a powerful combination to easily write long-form content that ranks well on Google, and take your content strategy to a new level.

Again, this makes conversion.ai a tool (even more)suitable for long-form writers.

At the moment, copy.ai doesn’t include any integration with other tools.

6. Reviews

As humans, we’re wired to make decisions based on other people’s comments and reviews. As such, we’ve decided to add the number of reviews, and some of the comments for each tool below.

Conversion.ai: 4.9/5 Stars

Currently, with over +10,000 users, +850 reviews, and a 4.9 rating, conversion.ai has incredibly positive comments and reviews.

Here are some of our favorite comments.

  • “Writes better than most of my friends.”
  • “A 2-week copy project finished in 2 days with Conversion.ai.”
  • “With Jarvis, I’m able to create multiple long-form posts a day.”

Copy.ai: 4.6/5 Stars

With more than 100,000 users worldwide, Copy.ai is one of the most used tools in the market.

However, Copy.ai doesn’t include a reviews page, so we couldn’t get accurate numbers for the number of reviews. As such, we’ll base our numbers on reviews taken from ProductHunt.

From a total of 86 reviews and a 4.6/5 stars rating, Copy.ai‘s reviews definitely attest to what we’ve experienced with the tool when it comes to the quality of the output.

  • “It still blows my mind how good Copy.ai is. An actual copywriter couldn’t come up with some of these suggestions”
  • “I love copy.ai. It has saved me so much pain and time.”
  • “I love the variety of outputs that are given. The results from copy.ai are a great starting point for marketing and technical copy.”

Comparison: Conversion.ai VS Copy.ai

To sum this all up, here’s a simple table for you to compare the different features.

ToolConversion.aiCopy.ai
Templates5386
Best ForContent Marketers, Bloggers, Long-Form WritersDirect-Response Copywriters, Advertisers, Media Buyers
PriceFrom $29-$109/moFrom $49/mo
Languages1111
IntegrationsSurferSEO
Reviews+850 Reviews+86 Reviews*
Users+10,000 +100,000
Rating4.9 Stars4.6 Stars
Conversion.ai vs Copy.ai

Which Tool Should I Choose?

With all that said, if you’re still unsure about which tool to choose, here’s a quick wrap-up.

  • Usability: Both tools are extremely intuitive and easy to use, so this isn’t really much of a deal-breaker.
  • Content Templates: the biggest difference between these two tools is that conversion.ai seems better suited for long-form content, while copy.ai is best for short-form content.
  • Price: Starting at $29/month, conversion.ai is the cheapest option. However, their best feature is only available in the more expensive plan (the long-form assistant).
  • Languages: both tools support the same 11 languages.
  • Integrations: conversion.ai integrates with SurferSEO, while copy.ai doesn’t seem to have any at the moment of this writing.
  • Reviews: copy.ai has the biggest user base and has been around for longer. However, conversion.ai seems to have slightly better reviews with 4.9 out of 5 stars from +850 reviews.

Closing Thoughts

So, which tool is best for you?

Well, it depends on what you’re looking for – I know, that’s a cliché answer.

If after this entire article you’re still unsure, here’s a suggestion: you can test both tools out entirely for free in the links below and decide for yourself.

We hope this post helped answer some questions about text optimization – if not please let us know by leaving a comment below!


Edit July 20, 2021: Conversion.ai is being renamed as Jarvis.ai, and has moved domains.

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