Facebook custom audiences are one of the most powerful targeting features available for marketers out there.
With a seemingly endless amount of combinations and different audiences we can build, we can tailor our ads to users almost at a personal level. For instance, we can show ads to users who have…
With such refined audiences, it becomes very easy to display super-relevant ads to our audiences and, in turn, increase our conversion rates.
In this infographic, we’ll list all the standard custom audiences made available by Facebook, as well as a few advanced custom audiences you can build for even better audience targeting.
Let’s get to it.
Before we dive into this post, let’s take a look at the different audience types we can create on Facebook.
There are at least 12 different custom audience types you can build. In each one, you’ll be able to create several different audiences that can be refined based on different parameters, events, URLs, and devices.
These audiences include…
Here’s the complete list.
With the looming introduction of the iOS14 update, and growing concerns regarding user-privacy on digital platforms, it is expected that some of these audiences will be phased out.
In some of the cases, while the audiences won’t necessarily be eliminated, we will likely see a decrease in audience size which can make them less effective for our marketing efforts.
Nonetheless, there are still hundreds of different audiences you can create, and we expect that in-platform audiences, such as users who engaged with your posts or videos, will become more widely used by marketers, and have an increasing importance in the performance of your account.
What are some of your favorite audiences? Let us know in the comments and let’s talk!
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