Review Marketing: What It Is and Why It Matters for Your Business

Review Marketing

Before the age of the internet, prospective customers had fewer methods for determining which businesses were worth supporting. A business’s reputation relied on trial and error, word-of-mouth, or recommendations from friends and family. These days, there are countless ways to determine whether a business offers a good experience to its customers through reviews. In this blog post, we’ll discuss what review marketing is, why it matters, and how you can make it work for your business.

What Is Review Marketing?

With reviews, customers learn a lot about what to expect when transacting with the business, the products/services offered, and even if they agree with the values the business supports.

While some reviews can occur organically, many businesses have realized the importance of review marketing as a practice to make reviews work in their favor.

With this, review marketing is the process of getting more positive customer reviews for your business. But, what are the different types of reviews, and what makes them so important?

The Different Types of Reviews

With every review marketing campaign, there are several types of reviews to consider:

Online versus Offline Reviews

Online reviews are important because they’re seen by potential customers who are searching for your products or services. On the other hand, offline reviews are also important because they show that you’re a reputable business that cares about its customers and their personal experiences.

Good versus Bad Reviews

Good reviews can increase trust and confidence in your business. In turn, this trust leads to more sales and customers. While bad reviews, especially when left unattended, can damage your reputation and make potential customers go to your nearest competitor.

Often, a good reputation management strategy involves managing all of these aspects to help customers build a more holistic and positive view of a business.

Why Review Marketing Matters

Aside from good quality products or services, customers have also begun to care about what values businesses stand for, how they treat their teams, and where they source their products.

For this reason, many customers tend to do a quick search for reviews on any business before spending their hard-earned dollars on their offers. 

Although it is impossible to make every customer happy, the practice of review marketing helps quickly address complaints and drown them out with positive reactions.

Review marketing matters because it incentivizes customers to share their positive experiences with your business. On the other hand, it also helps calm irate customers and address their complaints before it results in negative press.

How to Get Started with Review Marketing

Thankfully, review marketing is easy to get started with. In fact, there are plenty of offline and online methods you can try to encourage positive reviews. Here’s how.

First, make sure that you’re providing excellent products or services. At the heart of it, your offer determines the quality of reviews that you can expect from customers.

Second, you should make it easy for customers to leave reviews. This can be done by setting up a Review Page on your company website, or by providing links to review sites in your confirmation emails or on your receipts. 

Third, you should also encourage customers to leave reviews by offering incentives, such as discounts or coupons.

Unfortunately, not all businesses have the capacity to manage reviews full-time. Thankfully, there are several review marketing services available online with all the tools you need to succeed.

The Best Review Marketing Services

If you’re looking for a review marketing service to help you get more reviews, here are a few that you should definitely consider.

Get More Reviews (Our Top Pick)

With, you can have a slew of review marketing tools that you can use to take your campaigns to the next level. gives you access to essential high-level tools like reputation monitoring and various Zapier integrations. 

In addition, also gives you access to tactical tools such as reseller marketing materials, review reminders, bad review blockers, and reseller marketing materials.

If you’re not sure if it’s worth investing in, has a 14-day free trial, which you can cancel anytime.


Reviewboost is an online review marketing service that helps businesses get more positive reviews and social proof.

In addition, Reviewboost provides software that makes it easy for customers to leave reviews on popular review sites, such as Google, Yelp, and Facebook. Reviewboost also offers incentive programs to encourage customers to leave reviews.

Depending on how many locations you would like Reviewboost to manage, the pricing will vary. However, a single location will cost around $149/month. Should you want to try its various features and see if it can make a difference, Reviewboost offers a free 14-day trial for curious customers.


A cloud-based review management platform, Yext lets businesses request for, monitor, and respond to review. 

Using its integrated built-in sentiment analysis, social media metrics, and you can easily share organic feedback from customers across your different owned channels.

With prices that start at $4/month, Yext is a nifty and affordable tool to make sure your best, positive reviews appear where customers can definitely see them.


Designed for medium to large-sized businesses, Trustpilot helps brands gain customer feedback and build trust across channels. With its review platform, you can easily manage your online reviews and even convert positive ones into widgets that you can include in your website easily.

Using its multichannel review generation features, you can request for reviews, gain insights, and get real-time notifications of incoming reviews across platforms.

While they have paid plans, which start at $199/month, Trustpilot also has free plans for smaller review volume businesses.


Reputation is an online reputation management service that helps businesses improve their brand reputation. 

Known for reputation management solutions for various industries such as automotive, healthcare, retail, property management, and hospitality, Reputation gives businesses a single platform for the entire customer journey.

Offering a variety of services, such as review management, social media monitoring, and crisis management, Reputation also has a review management software that helps businesses get more positive reviews across the web

With review monitors, review requesters, feedback publisher, review analysis, and more, Reputation can boost your reviews in no time. If you’re interested, Reputation offers custom pricing depending on the needs of your company.

Grow Your Business and Get More Customers With  Review Marketing

These are just a few of the many review marketing services available online. If you’re seeking help to manage your business’s reputation, these services can be a great place to start. If your brand is in need of online reputation repair we have some other resources that might be more helpful.

Review marketing is important for businesses at every stage. With great review marketing, you can position your brand for authority and success. So, if you’re not doing it already, now is definitely the time to start!

1 comment
  1. Such an informative post! Review marketing is indeed one of the most promising ways to attract more customers and grow any business. Thank you for sharing this article, and please continue posting more valuable information.

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