Supermetrics Review: A Media Buyer’s Opinion in 2021
Discover how useful of a tool Supermetrics is from a media buyer's point of view, how much it costs, how easy it is to use, and much more.
The Complete Guide to Tracking Facebook Ads in Google Analytics in 2021
Learn everything you need to know about tracking Facebook Ads in Google Analytics the right way in this short detailed step-by-step guide.
How to Calculate Customer Lifetime Value with Excel & Google Analytics
Learn how to calculate your ecommerce store's average customer lifetime value with cohort tables built with Excel & Google Analytics' data.
The Definitive Guide to Google Ads Conversion Tracking in 2021
Whether you're on Google, Facebook, or any other ad platform, it is essential to understand what happens after the click so you can optimize your campaigns for the most valuable results.
5 Data Visualization Tools for PPC Marketers in 2021
To stay on top of the game, marketers need the help of data to understand the constantly shifting landscape of competitors, customers, and content.
How to Install Google Analytics in 2021 (GA4 + UA)
Learn how to install Google Analytics in 2020 with Google Tag Manager, including the latest Google Analytics 4 property and Universal Analytics.
A Guide to Google Tag Manager Variables
If you have ever wondered how to track dynamic conversion values to accurately measure your campaigns results, variables are your answer.
How to Install Google Tag Manager on WordPress & Shopify
One of the best things about Google Tag Manager is that it's accessible for most non-technical marketers out there.
Google Data Studio: A Complete Guide for Beginners
There’s an unmentioned truth in marketing that no one ever really tells you about before you’re in. It’s…