Analytics & Tools

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By Alex Analytics & Tools March 12, 2021

The Complete Guide to Tracking Facebook Ads in Google Analytics in 2021

<img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2035%2035'%3E%3C/svg%3E" data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' class='avatar avatar-35 photo lazy' height='35' width='35' />

By Alex Analytics & Tools January 29, 2021

How to Calculate Customer Lifetime Value with Excel & Google Analytics

Google Ads Conversion Tracking - Conversion Lift

<img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2035%2035'%3E%3C/svg%3E" data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' class='avatar avatar-35 photo lazy' height='35' width='35' />

By Alex Analytics & Tools, Google Ads December 23, 2020

The Definitive Guide to Google Ads Conversion Tracking in 2021

Best Data Visualization Tools for PPC - Conversion Lift

By Maria Analytics & Tools December 16, 2020

5 Data Visualization Tools for PPC Marketers in 2021

Install Google Analytics

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By Alex Analytics & Tools October 26, 2020

How to Install Google Analytics in 2021 (GA4 + UA)

Google Tag Manager Variables

<img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2035%2035'%3E%3C/svg%3E" data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' class='avatar avatar-35 photo lazy' height='35' width='35' />

By Alex Analytics & Tools October 7, 2020

A Guide to Google Tag Manager Variables

Install Google Tag Manager

<img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' height='35' width='35' data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' class='avatar avatar-35 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2035%2035'%3E%3C/svg%3E" data-src='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=35&r=g' data-srcset='https://secure.gravatar.com/avatar/68f598ca3b9beeeb26dfa6316653d4d2?s=70&r=g 2x' class='avatar avatar-35 photo lazy' height='35' width='35' />

By Alex Analytics & Tools September 25, 2020

How to Install Google Tag Manager on WordPress & Shopify

Beginners' Guide to Google Data Studio

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By Alex Analytics & Tools July 15, 2020

Google Data Studio: A Complete Guide for Beginners

Beginners' Guide to Google Tag Manager

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By Alex Analytics & Tools March 27, 2020

A Basic Google Tag Manager Tutorial for Beginners

Connect Facebook Ads to Google Data Studio

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By Alex Analytics & Tools January 8, 2020

How to Connect Facebook Ads to Data Studio for Free in 2021